Founded in 2019 by Mike Lawry, the brand explores the multifaceted theme of risk through various avenues of imagery. The four poker suits (spades, hearts, clubs, diamonds) are often scattered throughout designs to represent the different ways risk is at play in the lives of everyone under the sun. Love, luck, and luxury are concepts that are also often present in the brand's visual identity. Through the use of these visual markers, Mike Lawry strives to highlight the relationship between risk and reward.
With his clothing production experience dating back to 2015, Mike has over 6 years of experience in screen printing, direct to garment printing, vinyl printing, cut and sew, etc. Mike Lawry designs, prints, and sews nearly everything within the brand.